Benefit from the

Maax Brand

Maax Brand

In an industry where many products look a like, Sell the brand that Canadians know and like.

JOIN THE #1
BRAND IN CANADA

In Luxury Hot Water Products

One of the most powerful assets you have as MAAX Spas dealer is the MAAX Brand. A well know brand drives word of mouth advertising and boosts search engine optimization. The power of a strong brand also helps you maintain your price because it has the value of being trusted by consumers.

MAAX is the # 1 Brand in Canada in luxury hot water products with over 50 years in business, 5000 points of sale, and over 80 innovations resulting in more than 25,000,000 products sold.

MAAX History

The History of MAAX from 1969 to today. Discover the innovations, major milestones and advancements that have marked an extraordinary journey from of a small Quebec snowmobile manufacturer to a North American leader in bathware production.

1969
1973
1987
1997
2001
2007
2008
2009-14
2015
2016
2017
2018
2022
2024

ORIGIN OF MODERN FIBERGLASS

Begins with the production of snowmobile shrouds and swimming pools

BATH PRODUCTION BEGINS

Production of progressive fiberglass bath tubs and showers begins

MAAX IS BORN

Listing on Montreal Stock Exchange

The name MAAX is coined

MAAX ENTERS SPA CATEGORY

Acquisition of 15yr. old Coleman Spas
Acquisition of 23yr. old California Cooperage

MAAX SPAS

First Appliance Grade hot tubs with steel frames manufactured

MAAX COMPANY

MAAX Inc. ranks among the five largest firms in North America

24 plants and independent distribution centers

2,900 employees

MAAX ACQUIRED BY BROOKFIELD

Becomes part of the largest company in the world involved in the manufacturing of spas

ACQUISITION

MAAX Spas acquires Vita Spa and L.A. Spas

CONTINUED GROWTH

MAAX Spas grows to become the 3rd largest hot tub manufacturer in the world

NORHTHEN EXPOSURE®

Another innovation from MAAX Spas, Northen Exposure® featuring

a breakthrough in hot tub insulation.

MAAX MERGES WITH AMERICAN BATH GROUP

Creating one of the largest synergies between bath and spa in North America.

AMERICAN WHIRLPOOL®

MAAX Spas launches the AMERICAN WHIRLPOOL brand, a new line of innovative hot tubs.

OTTUMWA SWIM SPA FACTORY OPENS

MAAX Spas launches factor dedicated to swim spa manufacturing.

IR SAUNAS AND STEAMPODS

MAAX Spas increases product line up with IR Saunas and Steam Pods.

1,300 Talented
Employees

Our customer-centric employees, from R&D to customer care, are driven to ensure that every point of interaction reinforces a great MAAX experience.

5 Customer Care Centers

Our knowledgeable customer care professionals are extensively trained to offer quick and helpful responses to all questions, comments and feedback.

8 Manufacturing
Plants

Our manufacturing plants utilize world-class operational systems and robotics technology to ensure consistent quality and cost-savings.

2 Research & Development Centers

Our experienced R&D teams have delivered more than 80 innovation patents and applications for bathroom products and launched more than 200 new products in the past 5 years!

5,000 Points of
Sale

MAAX is sold through a vast network of dealers throughout North America – more than 25 million products sold to date!

Award-Winning Innovations

From our latest award-winning product, Utile shower wall panels, to other exciting innovations, MAAX continuously aims to create products that inspire our customers.