The Maaximum
Advantage
Advantage
MAAX Spas offers 3 clear advantages for a profitable relationship. We meet your unique business needs with programs focused on increasing revenue & managing costs.
Our programs are designed with the specialty retailer in mind.
‘They are not just about selling, they are about making money.’
Support & Assurance
These carefully structured programs position you, the specialty retailer, top-of-mind in the your market and importantly minimize the costs that erode your profit.
- The omni channel marketing program blends promotion, showroom strategy, traditional advertising tools with the most progressive web-based advertising & communications for the winning mix that builds your retail brand.
- The Proffitt Assurance Programs manage the costs that erode your profit.
Sales Support Designed for the Specialty Retailer
Experience-Event Program
- Outdoor marketing kits, special terms & a step by step guide.
- Out of store promotions called ‘Experience Events’ are an important part of our omni channel marketing and are up to 20% of the sales in the Hot Tub Market.
Complete web-based sales support resources
- Brochures, spec sheets, manuals, comprehensive feature videos & virtual 360 model experience tool. Library of images and videos to meet all your marketing needs.
- Easy online ordering for products & parts with detailed catalogs and search tool.
- Compelling sales information increases decision making in the showroom, and digital resources available from handheld devices dramatically improve prospect contact and follow up sales.
- Order it fast, get it right and have it verified all online.
Marketing merchandise catalog
- Comprehensive showroom signage & display program.
- Apparel & branded accessories.
- An appealing retail experience increases closing and drives up the average sales price. Better POP will tell your brand story and promote more return business.
Training
- Nationally recognized sales training course, available online & in a classroom format.
- Better trained people make the difference at every moment of truth. Improve your customer experience and repeat business.
Proffitt Assurance
The MAAXCARE program
- Longer, no-fault & no-cost warranty * backed by competitive warranty labor rates.
- In-person techs.: phone / text / video & service training courses.
- 36 hr. no cost warranty parts shipping.
- Minimize the cost to service customers during the warranty period*
- Better service creates loyal advocates who will do more business and word-of-mouth advertising.
- Decrease service times for more profit opportunities.
Easy freight and logistics program
- Clear fixed rate plans, manageable costs from single unit to TL rates.
- Less time and lower costs with the easiest in-house freight program.
Low-cost dealer financing & credit
- 45 Day WF standard term & extended terms for retail displays.
- Manage risks, lower your cost of money for higher profits and reserve funds to advertise and expand.
Profitable Products
Profitable Products
- A complete model selection in two brands and over 50 models in all profitable price points, from one source.
- Innovative protected (TM/PAT) features focused on the top 5 things people want.
- Appliance Grade TM with a steel frame and a patented high performance insulation system.
- The MAAXCARE warranty with Longer no-fault, no cost with competitive warranty labor rates.
Benefits
- One source saves time and money with one account, one rep, one call for all your hot water and wellness products.
- Dealer surveys report that the proprietary protected features focused on real consumer requirements resulted in a higher closing rate, over 70%.
- Our Appliance Grade TM ensures our premium lines can be maintained to work like the day they were made, for the lifetime your customers own them, creating advocates and driving word of mouth advertising.
- The MAAXCARE warranty is on average 2 yrs. longer and non-prorated vs. competing brands resulting in ‘hundreds of dollars‘ in savings. Additionally, Appliance Grade means in home service times are on average 50% less.
